I've had quite a few people ask me in the recent months what 'social photography' means, so I thought I would take a second and a) update my blog because it's long overdue and b) shed some light on my mysterious way of calling myself a photographer.
When I started working in digital media, a lot of my clients had ZERO visual assets (aka content) to work with. As we all know, with the popularity of Instagram vs. Twitter that happened in recent years, images are VV important. You need something to capture your audience's attention, and because we can't adjust font to create bold headlines like newspapers do, we need to captivate people's attention using a photo.
This is where social photography comes in.
When it comes to Instagram, you can't just think on a photo by photo basis... you need to be thinking how your overall feed looks. Does it have the same vibe? This is important because when someone first lands on your page, and they see a cohesive idea and concept, they are attracted to that and more likely to hit the 'follow' button. Just take a moment to think what makes you follow someone and you'll find that it plays a factor for you too.
Images on social media also need to have a bit of authenticity and a sense of realism (even though half the time it's not real at all... but at least it looks real). Traditional studio photography doesn't provide that and comes across staged and inauthentic. When I do social photography sessions, I like it to be raw and candid... those are when you capture the best moments!
Another term that I still can't find a proper word for is 'filler photos'. These are important! These are images that you can use when you have something to say but don't have the literal image to support it. It's like when you see a picture of someone looking out a window and they chat about all the dreams they have for the world or maybe they just say something witty about thinking about what they're going to eat next. Now, you don't want to post just for the sake of posting, but when you do have something to say, you want to be able to have something visually great to go along with it.
These are all things I factor in for my social photography clients. I want to give you an array of all the above so you can have an awesome feed, authentic images and feel stoked everytime you need to do a post.
Have questions? Feel free to shoot me an e-mail at firstname.lastname@example.org or hit me up at 778-809-0111. I'd love to chat with you!
Until next post.