Social Photography: Why it's important.

Social Photography: Why it's important.

When I started working in digital media, a lot of my clients had ZERO visual assets (aka content) to work with. As we all know, with the popularity of Instagram vs. Twitter that happened in recent years, images are VV important. You need something to capture your audience's attention, and because we can't adjust font to create bold headlines like newspapers do, we need to captivate people's attention using a photo. 

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3 Reasons why buying followers is so...not cool

3 Reasons why buying followers is so...not cool

I can't help but talk about this subject right now as I've been noticing more and more people + brands growing their social following exponentially fast (like going from 300-3000 in a matter of days). I shake my head at it all and here's why:

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Legwork--A Social Necessity.

Legwork--A Social Necessity.

I recently read an article published on Hootsuite's blog titled, 'The 3 Rs of Better Social Engagement'.  As a social media strategist in Vancouver, I found this article a great insight into the back-end that goes into creating successful social media campaigns. 

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